Industrial design studio founded in 2017. The studio approach aims to purify and innovate, seeking an uncontaminated harmony within the objects through clear and essential design, highlighting the physical and conceptual qualities of the products.
The shape and the surface of the objects are used to convey feelings about the project, carrying on a deep study on surface finishing or textures, and practicing a formal purification of the products obtaining a shape that focus on its physical substance.
The innovation is pursued by performing a continuous research on production techniques and their possible uses, then working on the archetypes and meanings of the products are found new formal expressions. The consistency of the final project is achieved by fully integrating material, technology, finishing, form and meaning.
Francesco studied at the Politecnico di Milano, where he achieved a full grade
master degree in design innovation, and at the Design Academy of Eindhoven. He started his career in design during his first university years.
He consolidated his career as product designer in London, where he worked
in international recognised studios and agencies. Working in these studios he
had the chance to develop projects for some of the most internationally recognised design brands and some of the most important multinationals related to innovation, developing familiarity with a wide range of materials, production technologies and products, allowing him to have the skills to propose his own design idea.
Francesco Forcellini is member of ADI (Associazione per il disegno industriale).
Exhibitions & Products presentation
2019. Tonelli Booth, Salone del mobile, Milan, Italy
2019. “Shape surface pattern”, Salone Satellite, Salone del mobile, Milan, Italy
2018. “Salt, Rock, Air, Paper”, Mint, 2 North Terrace, London, United Kingdom
2018. Fuori Salone Milano design week, Via Santa Marta 21, Milan, Italy
2013. IDEF, University of Science & Technology, Nanjing, China
2013. “SFUSO”, Retrobottega Fuorisalone Milano design week, Milan, Italy
2013. “A.D.A.D.”, Design Hub, Fuorisalone Milano design week, Opificio 31 Via Tortona 31, Milan, Italy
2012. Convivium design, FuoriSalone Milano design week, Via Dante 14 , Milan, Italy