The studio

Industrial design studio founded in 2017.

The studio approach aims to purify and innovate, seeking an uncontaminated harmony within the objects through clear and essential design, highlighting the physical and conceptual qualities of the products.

The innovation is pursued by performing a continuous research on material, technologies, finishes (Both new and traditional), analysing their possible uses, then working on the archetypes and meanings of the products are found new formal expressions.

The consistency of the final project is achieved by fully integrating material, technology, finishing, form and meaning.


Francesco Forcellini

Francesco studied at Design Academy Eindhoven and Politecnico Di Milano, where he concluded a full grade master degree in design innovation.

He started his career in design during his first university years.

Francesco consolidated his career as industrial designer in London, where he worked for some internationally recognised design studios like Nigel Coates, Raw-Edges, Benjamin Hubert and his evolution in Layer experience design agency, where he continued to work until the decision of taking an independent carrier. By working in these studios, he had the chance to develop projects for some of the most internationally recognised design brands (like: Herman Miller, Fritz Hansen, Moroso, Bitossi, Nava, Gorlan, Menu, etc...) and multinationals linked to innovation (Oral-b, Samsung, Braun, Nike), developing a good familiarity with a wide range of materials, production technologies and products.


Francesco Forcellini is member of ADI (Associazione per il disegno industriale).



2018. “Salt, Rock, Air, Paper”, Mint, 2 North Terrace, London, United Kingdom
2018. Fuori Salone Milano design week, Via Santa Marta 21, Milan, Italy
2013. IDEF, University of Science & Technology, Nanjing, China
2013. “SFUSO”, Retrobottega Fuorisalone Milano design week, Milan, Italy
2013. “A.D.A.D.”, Design Hub, Fuorisalone Milano design week, Opificio 31 Via Tortona 31, Milan, Italy
2012. Convivium design, FuoriSalone Milano design week, Via Dante 14 , Milan, Italy