Our activity is product and industrial design (furniture, upholstery, objects and different kinds of consumer goods, mainly for manufacturing).
We believe that the product should represent the material poetry of everyday life.
We use the shape of the objects and its material qualities to change its own archetype towards new visions, aiming at creating design that can last.
Our approach comes from contemporaneity, evaluating present and future changes of people’s lifestyle.
At the base of our project there is the material and the manufacturing technology with a special attention to innovation and experimentation.
We believe that a quality product is the result of production and consumer experience needs.
In 2016 Francesco Forcellini puts the basis for the design studio and, thanks to the trust of two investors and partners, the company was born.
Francesco studied at Design Academy Eindhoven and Politecnico Di Milano, where he concluded a full grade master degree in design innovation.
He started his career in design during his first university years, working in graphic and web design.
His first exhibitions in the field of product design comes as a member of the trio “Progetto Pronto Intervento” at Salone del Mobile of Milan in 2012, presenting a collection of objects representing a service of requalification of traditional objects consumed by time through new technologies.
Francesco consolidate his career as industrial designer in London, where he worked for some internationally recognised design studios like Nigel Coates, Raw-Edges, Benjamin Hubert and his evolution in Layer experience design agency, where he continued to work until the decision of taking an independent carrier. By working in these studios he had the chance to develop projects for some of the most internationally recognised design brands and multinationals linked to innovation, developing a good familiarity with a wide range of materials, production technologies and products (from furniture, upholstery, objects to electronic goods and complex products).